What We Do 

We’re a writing agency, which means that our primary business activity is writing.

We’re a small team but we write for businesses of all sizes, and in a range of industries. Basically, if your business uses words in any form, we can help!

We provide copywriting, copy editing and proofreading for online and offline projects. And we run amazing training workshops for smart people just like you.

While the exact work we provide for you will vary, these 7 key things we do give you a good idea of our approach:

  1. We Ask you tough questions at the beginning

    By ‘tough’, we don’t mean ‘nasty’. Rather, we ask deliberate, precise and very focused questions so that we can get a clear, accurate and honest idea of what you need. It’s a bit like having surgery; before the operation proceeds, everything is examined and investigated thoroughly. Only after the initial investigations have been completed are detailed plans for the procedure made.

  2. We think ‘inside the box’

    Originally developed by a Las Vegas magician, our ‘Inside the Box’ approach helps you stand out from your competition. (Okay, it isn’t just about how to stand out; we actively focus on ways to obliterate your competition with your marketing - see point 6 below for more on this.)

  3. We will tell you if we don’t know something

    While we have a wide range of experiences - magician, medical sales representative, actor, wrestling match commentator (yes, really!) - we are very aware that we don’t know everything. And if we don’t know something, we won’t try to bluff and pretend we know. We’ll tell you that we don’t know. And then we’ll go and find out what we need to know. You see, we love researching and learning new things. (TOP TIP: A good litmus test for whether you’re hiring an exceptional copywriter is to see how deeply they research the subject they’re writing about.)

  4. we’ll be honest with you if your goal or deadline is unrealistic

    We believe in results, and we love delivering outstanding content as fast as possible. But we don’t work miracles (sorry), and we won’t write content for an unreachable or impossible goal. We’d rather be honest about it instead of promising the world, only for you to be disappointed down the road. We do amazing things with words, but we can’t do the completely impossible. Just the ‘almost impossible’.

  5. we run training workshops that you and your colleagues will rave about

    We know that a standard ‘training workshop’ is usually nothing but a good excuse to switch off and enjoy a break from work. Of course, there’s nothing wrong with that, as long as you actually learn something that helps to improve the way you do your job. Our workshops are completely different because they have been specifically designed by a former magician to deliver results. They are engaging as heck and just so different to the usual tired, old-fashioned workshops you’ve no doubt sat through in the past.

  6. we write content that will terrify your competition

    We enjoy meeting people and are a friendly bunch. However, when it comes to writing, we show no mercy. If business is a battle, we go straight for the jugular. We write so that you win: win more business; win a sale; win a request for further information; win a sales appointment; win clients from your competition; win market share; win profits; WIN, period.

  7. we do normal

    We’ve chosen to be different. We’re great at what we do, but we let our work speak for itself. You can speak with us on the phone and you’ll speak to a real human, one who can have a conversation without reverting to bragging, arrogance or trying to sell you on something you don’t need. In the very abnormal and puffed-up marketing industry, we do normal.

Sound good? Interested in working with us? Get in touch.

P.S. While this page focuses on what we do, you can also read about the 7 things we don’t do here.