Whereas a proofreader may be hired to look over finalised content, a copy editor is often brought on in the early stages of the content writing process and can help shape the content as it is being written.
Rather than highlighting and/or changing incorrect spelling and grammar, our copy editor may:
Query certain word usage,
Flag up long sentences, weak arguments, questionable facts or contradictions,
Assess whether or not the tone of the piece is appropriate for target audiences,
Potentially rewrite sections of text, while maintaining the author’s voice: This may be needed for overall clarity, particularly if certain paragraphs stand out as being inconsistent with the rest of the text,
Ensure a publisher’s house style is adhered to,
Check for potential libellous content (there’s nothing like a potential lawsuit to mess up your marketing…).
In addition, they will give a much more hands-on approach in terms of style, layout, referencing, and presentation.
Get in touch for help with content editing.